What will come of this concept? In my opinion, the success of marketing. All three men have the gif

The publisher, who decided to enrich its offer of smell is Gerhard Steidl - founder of the publishing house Steidl published mainly photo albums (so-called photo - books). In love with books, fashion creator who designed 30 days of nigh the eye-catching packaging in the form of a hollow book is Karl Lagerfeld - the current artistic director of the fashion house Chanel.
The idea for "Paper Passion" was founded in 1997 when fashion designer and also a lover of books, Karl Lagerfeld Steidl asked the press to print books just introduced to the market smelling perfume ("As"). During the book launch were placed on the seats of invited guests, but Steidl discouraged such a solution, because a strong odor of freshly printed paper - in his view - could be wrong mate When You Start a new brand of perfume. Then Lagerfeld, whose personal library has 300,000 books supposedly said: "The smell of a freshly printed book is the best perfume in the world."
What will come of this concept? In my opinion, the success of marketing. All three men have the gift of change in gold everything 30 days of nigh they touch. The smell alone raises my concerns. But on the other hand, as I know Schoen, probably dissolved in alcohol a little ink, added something dekoloryzującego and prepared in this way, a formulation will be selling like hotcakes. ;-)
Oh, I can. But rather favorably. : (I like them his ideas on clean chemicals in flasks, but "priming" them with other ingredients it does not work. Wode is a flap, Intelligence and Fantasy are pathetic, fragrances Biehl at best mediocre. Do not trust him as perfumiarzowi. Behind it I believe in him as a marketer.'ll 30 days of nigh see ... I'm curious capacity., and tempting to order a bottle for demolition. ^ ^ Delete
He tried to do that Christopher Brosius in In The Library. It came out like that. Paper & Cotton Tokyo Milk paper has nothing in common. Here, put the paint more than the paper. I'm terribly curious effect ... :) Delete
Hi the one hand, the spec of all sales marketing. Gorzkawych orange jam will make a national delicacy for breakfast and on the covers for pioneering cars sew pants that will later carry the whole world ... On the other hand, everyone is a good way to promote reading. So if anyone through the book as a product or a marker of some level again come back into favor, he deserves applause. And the most beautiful is the smell of old parchment evenly laid on oak tops in a secluded scriptorium realm of knowledge and stories. With Regards Green Bastard (TM) Reply Delete
Schoen is really spec. Behind a thick money selling diluted SPIROL ISO E Super. And people are buying. :) Unfortunately, I do not trust him as a composer of perfume. The marketing completely not worried. :) Delete
What to Shoen, and actually as to its method of creation of perfumes, I have very mixed feelings. 30 days of nigh But I love the smell of books, so happy to skosztowałabym Paper Passion, giving Shoenowi small credit of trust. Great news :) Reply Delete
It's a reflex. English teaches writing reflexively sh h by itself teaches us like writing in the q what happened to me recently 30 days of nigh a commentator maliciously wypomniał. And this is so that you know and write their fingers. :) If you opt for demolition - do it on the blog. And what the hell. :) Delete
Great idea! I have a placard "Wach book": hungered for her when I saw her and I had to have ;-) By the way - if they could invent paper, the smell of which would change the cards on the card, "illustrating" the content of a book to be read ... ;-))) Reply Delete
I love books and I love the smell of both the old copies, as well as those completely new. :) Books are my passion, second life, so perfume the very idea goes in my taste ... but it can be worse with wearing this fragrance. ;) Reply Delete
I tried to wear In The Library I Hate Perfume, but they just do not ... There probably smelled a lot depends on how much you like to smell. Another issue with this time za0pach 30 days of nigh put on paper, only ink. We'll see ... Delete
I wait for Thy impression. With me, unfortunately, dull young lady and I delight mainly in słodkościach (givenchy ange ou demon, guerlain insolence, v & r floverbomb), so the smell can completely did not fit, but curiosity ignites huge. :) Delete
Hey! do not say that! What kind of a boring (or even wrong) in lubowaniu in słodkościach? 30 days of nigh Or scents of flowering? Or szyprach? Or fruit? It is only a matter of taste. But we can not all like the same thing. :) Delete
Yes, if they actually managed to get the smell of books. But not so much as a paper print, even such ordinary brudnożółtawego to photocopy or better yet Cretaceous ... yum.